“Timekeeping Equipment Type 03”
Athens 2004 Olympic Games Pin
21 January 2001 was a historic day for Swiss sports timekeeping: it was the first time the IOC had signed a long-term partnership agreement until 2010, including the Paralympic Games. Under the agreement, The Swatch Group was given responsibility not only for timekeeping and scoreboards, but also for data processing, known as data handling. In other words, SWATCH as the Official Timekeeper of these Summer Olympic Games was now in charge of all information inside the stadiums, TV captions and the transmission of results to the Commentator Info System (CIS).
Official timekeeping and on-venue results management demand an enormous investment in human resources and equipment. More than 300 timekeeping experts attended this year’s Olympic Games in Athens, and more than 350 tons of material were used. Nick Hayek, the Swatch Group’s CEO explained: “Our commitment to the Olympic Games is much more than just a name on a display board or a screen. All of the Swatch Group’s companies share the core philosophy of the Olympic Movement, which celebrates humanity more than anything else. In addition, the Swatch Group’s companies, and Omega in particular, have developed almost all the time measurement technology that is used during the Olympic Games. Swatch has been highly visible during the last decade. Now we’re looking forward to the coming Olympic Games with Omega.”